November 17, 1947
Los Angeles
$13,100. That's the amount Mrs. Marie Waterman wants as compensation for the events of last December 15, when her hand became trapped in the bathroom window of her apartment at 334 N. Normandie. Mrs. Waterman was in the all together at the time, and could not reach a towel. When she finally yelled for help, a man answered her cries and got an eyefull.
She is in Superior Court hoping that Western Loan & Building Co, her landlords, will pony up a whole field of cabbage for her trouble.
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Burgundy Red Toothpaste
Tints Gums
Only Gordon-Moore’s English Toothpaste contains Rougeryl, a costly red pigment which whitens and brilliantly polishes teeth as scientifically as jewelers’ rouge polishes gold. Rougeryl also delicately TINTS THE GUMS a healthy pink—then even yellow teeth look white. And the flavor is simply delightful. Specially compounded for the discriminating woman. 75 cents from Department and Drug Stores.
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This dental accessory, imported from England, surfaced in Los Angeles in November 1947 and by January 1948 had altered its slogan slightly to “Wine-Colored Toothpaste,” in ads featuring “local model Betty Reid” and offices at 8572 Hollywood Blvd. It apparently vanished from Los Angeles drugstores in 1954, but continued to be sold in the United Kingdom with offices based at 225 Bath Road, Slough SL1 4AU. A Google search reveals that it remains elusive but in demand in 2005. A user writes “the effect is not at all Dracula-like.”
Quote of the day: “A child born now can expect to live to be 100 if he’s given proper care in infancy and youth, and if he avails himself of present medical knowledge through his adult years.”
Dr. Edward L. Bortz, president of the American Medical Association.
www.lmharnisch.com
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