Monday, August 01, 2005

Quarts & measures


August 1, 1947
Sacramento

The state is growing, but it's becoming less thirsty--or so it appears from a State Board of Equalization report issued today, which pegs the May 1946 liquor consumtion rate at 1,891,669 gallons of the hard stuff, May 1947 a paltry 1,192,228. The liquor industry is nervously suggesting a return to the 25¢ cocktail.... but mayhap the numbers aren't what they seem to be. We can think of any number of misleading reasons for such a drop. Take the poll below to chime in with yours (multiple answers are okay).













Why might it appear less sauce was sipped in May '47?
Free drinks for returning servicemen.
Slippery accounting practices.
B-girls' beverages don't count.
Numbers accurate; matched by surprising spike in soda orders.
More liquor smuggled in from TJ now that gas rationing finito.
Soused barman can't count so hot.
Other (email your answer to amscray@gmail.com and I'll add it to this entry)




Free polls from Pollhost.com
Additional comments: Elisabeth says "I think Larry's got it: All those drunk driving busts thinned the herd."

1 comment:

Larry said...

ARRESTS FOR INTOXICATION

by calendar year

1937……….44,176
1938……….41,388
1939……….41,878
1940……….48,014
1941……….53,294
1942……….61,865
1943……….45,354
1944……….62,510
1945……….72,465
1946……….92,108
1947……….98,149 (a 222% increase over 1937)

Felony Drunk Driving, 1947.................365
Misdemeanor Drunk Driving, 1947.....2,677

Source: Los Angeles Police Department Annual Report for 1947

www.lmharnisch.com